UPHOLDERS OF TRADITION

 

Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water.

192 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology.

Thankfully, the East Imperial collection is here and true to the tradition
- the ultimate complement to premium spirits.

UPHOLDERS OF TRADITION

Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water.

192 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology.

Thankfully, the East Imperial collection is here and true to the tradition
- the ultimate complement to premium spirits.

Bruma-tonic

Burma Tonic Water

NOW AVAILABLE IN 500ml BOTTLES

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THE MOST DISCERNING PATRONS AND BARMEN ARE DEMANDING SUPERIOR QUALITY BEVERAGES TO COMPLEMENT PREMIUM SPIRITS.

 

That’s why East Imperial is a collection curated like no other, with unparalleled quality and taste. After all, you wouldn’t put cheap, low quality tyres on an Aston Martin.

East Imperial’s collection is led by our Old World Tonic Water. This signature beverage aims to put the heritage, integrity and authenticity of original tonic water back into your tumbler.

Inspired by a 1903 recipe, East Imperial Tonic Waters are small batched and blended using all natural Asian sourced ingredients, New Zealand artesian spring water and a cold filled process. This traditional method of production ensures that the freshness and the subtleties of the botanicals are protected, taking tonic water back to its origins.

THE FINEST BLEND OF INGREDIENTS

 

At East Imperial, tradition and quality are particularly important. All of our products are made using only the purest ingredients sustainably sourced from Asia and East Africa, home of the original tonic water.

The hand picked cinchona that we use originated from the very same Java, Indonesia plantation that was used to supply one of the founder’s great grandfathers at his Kenya plantation in 1903. Of course the lineage alone is impressive, but did you know it takes seven years for our cinchona trees to grow, and the scraping, air drying, smoking and processing takes a further seventeen days?

That’s what it takes to put the finest tonic water in your tumbler. With only 30 calories per serve, this is not a soft drink, but a tonic water. We use all natural ingredients with no artificial flavours, sweeteners or preservatives. This practice provides the best tasting product with the added benefit of being good for you.

 

THE EAST IMPERIAL LIFESTYLE

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