THE ULTIMATE COMPLEMENT TO PREMIUM SPIRITS
Inspired by a family recipe from 1903, we tracked down the source of the original, handpicked ingredients. We then worked with the best global distillers and barman to create a collection based on tradition with the obsession to be the ultimate complement to premium spirits.
At East Imperial, tradition and quality are particularly important. All of our products are made using only the purest ingredients sustainably sourced from Asia and East Africa, home of the original tonic water.
The hand picked cinchona that we use originated from the very same Java, Indonesia plantation that was used to supply one of the founder’s great grandfathers at his Kenya plantation in 1903. Of course the lineage alone is impressive, but did you know it takes seven years for our cinchona trees to grow, and the scraping, air drying, smoking and processing takes a further seventeen days? That’s what it takes to put the finest tonic water in your tumbler.
This is not a soft drink, but a tonic water. We use all natural ingredients with no artificial flavours, sweeteners or preservatives. This practice provides the best tasting product with the added benefit of being good for you.
"The only tonic on the planet I've ever truly loved. Makes me reconsider the whole G&T thing.
"Old World Tonic makes a more refined and distinctive taste sensation"
"In a world of mass production and faceless companies, it's rare to have something that looks the look, talks the talk and can still back it up with quality and flavour."
UPHOLDERS OF TRADITION
Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water.
192 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology.
Thankfully, the East Imperial collection is here and true to the tradition.
The most discerning patrons and barmen are demanding superior quality beverages to complement premium spirits.
That’s why East Imperial is a collection curated like no other, with unparalleled quality and taste. After all, you wouldn’t put cheap, low quality tyres on an Aston Martin.
East Imperial believes the gin should do the talking and the brand’s traditional small-batch method of production ensures this is the case by enhancing the freshness and subtleties of any spirit’s botanicals.
By working with authentic ingredient suppliers and the very best global distillers and barmen since its inception, East Imperial has created a range of premium traditional tonic mixers that stand out from the crowd of the overly sweet, citric acid soft drinks on the market.
It’s time to discover why East Imperial is served at the world’s leading bar and hotels.
The Tasting Case is the perfect way introduction to East Imperial. Inside you’ll find a bottle of each flavour to be savoured with your favourite spirits and a Tasting Menu, giving you tasting notes, a brief description of the traditional ingredients we use and a serving suggestion. The perfect gift idea.View